Graphic Visions - Graphics, Exhibits, Printing

Services: Trade Show: Tradeshows Work

There are many reasons why tradeshows have been effective for companies of all sizes for the past 80 years. Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.
20 Reasons Why Tradeshows Work for the Exhibitor: Tradeshows provide Exhibitors with the opportunity to meet clients and prospects and decision makers face-to-face to:
  1. Generate leads and drive incremental sales
  2. Solidify relationships with current customers
  3. Establish relationships with prospects, key target markets and the media
  4. Shorten the sales cycle
  5. Introduce and promote new products to a new or existing market
  6. Enhance brand and product visibility
  7. Educate and demonstrate new uses for existing products
  8. Obtain feedback on new and existing products
  9. Learn the latest industry trends
  10. Gain competitors insight
  11. Conduct competitor and market research
  12. Network with key industry contacts and key opinion leaders
  13. Learn more about the industry they support
  14. Have a presence in the industry
  15. Gain exposure in new markets
  16. Find personnel to grow your company
  17. Build sales force moral and foster camaraderie
  18. Demonstrate your commitment to a marketplace and your clients
  19. Identify new business opportunities
  20. Reinforce and test marketing strategies
10 Reasons Why Tradeshows Work for the Attendee: Tradeshows provide Attendees with the opportunity to:
  1. Purchase products at discounted prices
  2. Conduct research to ensure you make the best purchase decision
  3. Establish relationships with key vendors
  4. Learn latest industry trends & technologies
  5. Gain insight into what others in your industry are purchasing & why
  6. Learn from industry key opinion leaders
  7. Discover new products
  8. Compare competitive products side by side
  9. Meet the people only known previously via phone/email
  10. Have the chance to use a product before purchase

When evaluating whether to exhibit at a show or not, consider how your presence - or absence - at important trade shows affects your business. Trying to save a few dollars today could compromise business tomorrow.

Supporting Resources
The Importance of Tradeshows

The Power of In-Person Product/Service Experience
91% of attendees rank trade shows as “extremely useful” as a source for product purchasing information. Source: Simmons Market Research Bureau
Meeting New Customers
97% of all qualified attendees represented a new prospect and potential customer for exhibiting companies. Source: Exhibit Surveys, Inc.
Human Interaction
76% of attendees rate face-to-face meetings with potential new vendors very or extremely important. Source: Center for Exhibition Industry Research
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